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The majority of employers use very few ways to evaluate the success of their EVP, but new research identifies 16 "meaningful metrics".

Employee value propositions (EVPs) are generally cited as a top-five priority for HR professionals, but unless serious culture or engagement issues arise – such as negative reviews on Glassdoor and Seek – they're often not given the airtime or the budget they deserve, says Parity Consulting founder Victoria Butt.

Butt says her interest in the gap between what EVPs are claiming and what employees are experiencing prompted her to research the future of EVPs, and she found most organisations typically use only one-to-three metrics to measure success.

"Typically, what is measured is attrition, and typically what is also measured is engagement," Butt tells HR Daily. The problem is, they're not necessarily being measured in a way that generates maximum insight...