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Many employers are missing the mark when it comes to branding their graduate programs in ways that appeal to students, a talent specialist says.

And with the "extremely competitive" talent market, employers need to step up now, or risk losing "highly sought after early-career talent", Monash Talent's executive director of industry Nicola Harrison says.

Harrison tells HR Daily there's a "huge disconnect" in what potential grad candidates look for, and how employers are branding what they offer.

"We know the more opportunities students have to be in the workforce, the greater the outcome when they actually graduate", so the fact it's a "skillset most of corporate Australia are not training their workforce on" is surprising, she adds...