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Encouraging employees to take ownership of culture is helping an employer keep its remote workforce highly engaged, its people leader says.

It's "challenging" to build a thriving culture in a remote environment, and transformation consultancy Contino's people director Laura Petruccelli says it's crucial to help employees understand how they contribute to the bigger picture.

"There's a lot less focus today on a culture resting simply on relationships. A culture forms as soon as you put a couple of people in a room, but you no longer have people in a room. So how do you do that?" Petruccelli says.

One way Contino keeps its culture alive is by talking to new recruits about how their role goes beyond fulfilling customer expectations...