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Apps utilising deepfake technology can be used for harmless fun, but they can also create content that might damage an organisation's reputation, or humiliate an employee, a lawyer says.

Deepfake apps – which allow users to alter videos, audio and photos in powerful and convincing ways – are becoming increasingly sophisticated, and accessible, Dentons Australia partner Paul O'Halloran tells HR Daily.

Deepfakes can cause particular harm when they involve the manipulation of a person's likeness without their consent. The resulting impersonation can be used to deceive or blackmail employers, employees, customers, or the public, and can inflict considerable reputational damage...