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With workers now following "movements rather than brands", it has never been more important for employers to balance profit with purpose, a leadership specialist says.

But while it's employees who are demanding this new standard, the "whole ecosystem" of an organisation stands to benefit, says Bambuddha Group founder and CEO Anna Sheppard.

"People who go into workplaces now kind of expect it as a standard for values and businesses, to be relatively purpose-driven," she tells HR Daily...