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"Disturbing trend" in LinkedIn commentary a wake-up call for HR

An increase in "vitriolic" comments and posts on LinkedIn should serve as a wake-up call to HR to ensure that policies, contracts and training are in place to protect their employer brands, a communications specialist says.

Leaders in particular are increasingly engaging in a "disturbing trend of attacking individuals, versus discussing the opinions", according to branding expert and Australia's leading media contributor about LinkedIn, Sue Parker.

"Especially around health, medical, and workplace issues, there has been a considerable display of extraordinary disrespect towards some of Australia's greatest leaders," she tells HR Daily.

Much of this commentary comes from individuals who clearly state their employer on their profile, and in some cases, these individuals are leaders at organisations held in high regard...

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