Address board members' issues with your idea, before they do
When HR professionals want to pitch ideas to a boardroom, "framing out" their audience's potential issues is often the most important step in the process, says presentation expert Phil Preston.
As an example, he says an HR professional might want to make a case to the board for more focus on people-led innovation.
"The board might resist your authority on the topic of innovation because you're not an innovation person. You might be seen as 'an HR person'. So they might have a problem with you and your topic.
"A good technique would be to help that break down by giving an anecdote of an innovative thing that you've been involved in, and then follow up by saying 'While I haven't designed innovation processes per se, I know that team diversity and empowered people are the common threads running through our best innovations.
"You can set it up to say, 'I'm not an innovation person but I've been involved in it and I know what works and I can tell you something valuable'."
HR professionals should think of framing as "trying to own up to something you've done before everyone finds out about it... So you don't need to feel exposed and you can help defuse some of that attitude in the room".
The 22-minute presentation includes more detail on these points and explains how to "sell" your idea once you've created an engaging opening and framed out the issues. Click here to watch (HRD Plus gold subscribers), or here to upgrade your subscription for access.