HR News | employer branding

Branding can make or break recruitment campaigns: Thursday, 09 May 2013 7:27am

Employers that can't source the talent they need should consider whether they're "selling the right message", says the general manager of human resources at Chevron, Kaye Butler.

Case study: Short-term investment creates long-term ambassadors: Monday, 29 April 2013 7:05am

Investing in the development of staff who have career aspirations outside of your organisation can still make business sense, according to the general manager of Bakers Delight Holdings, Gabby Kelly.

Case study: What to do when your internal and external brands don't match: Monday, 04 March 2013 7:02am

When advertising company Adshel wanted to overhaul its brand, the exercise doubled as a successful engagement initiative.

Case study: "Aggressive" change process pays off: Friday, 15 February 2013 12:32pm

A struggling company that developed an aggressive change strategy after going into administration has gone on to become an employer of choice.

Executive candidates want "deeper conversations": Monday, 04 February 2013 7:20am

Job-hunting executives are starting to "see past the dollar signs" and have "deeper conversations" about what their prospective employers can offer, according to Lee Hecht Harrison strategic client partner Ross Heron, who says opportunities and experiences can be just as enticing as financial incentives.

Twitter initiative has employees lining up to be brand ambassadors: Wednesday, 12 December 2012 3:45pm

Deloitte Australia has a "pretty light" employer branding team, but uses social media to turn its 6000 employees into recruiters and brand managers, says national talent acquisition and mobility director, Tanyth Lloyd.

Social media permission reaps "unbelievable" collaboration benefits: Wednesday, 12 December 2012 7:20am

Encouraging employees to use social media is complex and full of risks, but the rewards - in terms of collaboration and engagement - are "unbelievable", according to the CEO of a Big Four professional services firm.

Case study: "Induction on steroids" triples grad applications: Monday, 27 February 2012 8:12am

A software development company has tripled its number of grad applicants this year, thanks largely to a new program its HR vice president describes as "induction on steroids".

Existing employees are your social media target: Tuesday, 06 December 2011 8:15am

The most important audience for social media branding efforts are your existing employees, says Facebook's recruiting manager, Richard Cho.

Social media holds the key to more referrals: Monday, 05 December 2011 8:11am

Employers that don't have a social media presence or let employees interact with potential candidates are denying themselves the best source of future talent, says social media strategist Michael Specht.

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