HR Daily http://www.hrdaily.com.au/index.php The National News Service for HR Professionals en-au Copyright HR Daily 2011 hourly 1 1970-01-01T00:00+00:00 HR Daily http://www.hrdaily.com.au/RDF/hrdaily_logo.gif http://www.hrdaily.com.au/ The National News Service for HR Professionals Branding can make or break recruitment campaigns http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2597 Employers that can't source the talent they need should consider whether they're "selling the right message", says the general manager of human resources at Chevron, Kaye Butler. HR Daily 2013-05-09T07:27:00+10:00 Case study: Short-term investment creates long-term ambassadors http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2583 Investing in the development of staff who have career aspirations outside of your organisation can still make business sense, according to the general manager of Bakers Delight Holdings, Gabby Kelly. HR Daily 2013-04-29T07:05:00+10:00 Case study: What to do when your internal and external brands don't match http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2516 When advertising company Adshel wanted to overhaul its brand, the exercise doubled as a successful engagement initiative. HR Daily 2013-03-04T07:02:00+11:00 Case study: "Aggressive" change process pays off http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2498 A struggling company that developed an aggressive change strategy after going into administration has gone on to become an employer of choice. HR Daily 2013-02-15T12:32:00+11:00 Executive candidates want "deeper conversations" http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2480 Job-hunting executives are starting to "see past the dollar signs" and have "deeper conversations" about what their prospective employers can offer, according to Lee Hecht Harrison strategic client partner Ross Heron, who says opportunities and experiences can be just as enticing as financial incentives. HR Daily 2013-02-04T07:20:00+11:00 Twitter initiative has employees lining up to be brand ambassadors http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2452 Deloitte Australia has a "pretty light" employer branding team, but uses social media to turn its 6000 employees into recruiters and brand managers, says national talent acquisition and mobility director, Tanyth Lloyd. HR Daily 2012-12-12T15:45:11+11:00 Social media permission reaps "unbelievable" collaboration benefits http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2453 Encouraging employees to use social media is complex and full of risks, but the rewards - in terms of collaboration and engagement - are "unbelievable", according to the CEO of a Big Four professional services firm. HR Daily 2012-12-12T07:20:00+11:00 Case study: "Induction on steroids" triples grad applications http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2104 A software development company has tripled its number of grad applicants this year, thanks largely to a new program its HR vice president describes as "induction on steroids". HR Daily 2012-02-27T08:12:00+11:00 Existing employees are your social media target http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2040 The most important audience for social media branding efforts are your existing employees, says Facebook's recruiting manager, Richard Cho. HR Daily 2011-12-06T08:15:00+11:00 Social media holds the key to more referrals http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2034 Employers that don't have a social media presence or let employees interact with potential candidates are denying themselves the best source of future talent, says social media strategist Michael Specht. HR Daily 2011-12-05T08:11:00+11:00 Minimise the brand fall-out from industrial disputes http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2032 When an organisation has a very public industrial dispute its employer brand will be damaged, but the impact doesn't have to be long-term, says branding expert Brett Minchington. HR Daily 2011-12-01T08:19:00+11:00 Podcast: Customer and candidate marketing must be aligned http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2014 Most organisations spend a lot of money on their communication and marketing to consumers, with high standards for what goes into their ads and branding, but let those standards fall when it comes to job advertising, careers websites and other candidate marketing, says corporate communications specialist Belinda Thomson. HR Daily 2011-11-18T16:32:56+11:00 Stop relying on LinkedIn for candidates http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=2001 It can be hard to keep up with new tools and technology in the recruitment space, but employers have "got to put a stake in the ground and start", says recruitment and social media specialist Paul Jacobs. HR Daily 2011-11-09T08:27:00+11:00 Strategy the key to employer brand advantage http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1988 A strong employer brand can give an organisation a significant advantage over its competitors, but according to a global survey, most employers do not have a clearly defined brand strategy and do not know which activities enhance their brand. HR Daily 2011-10-31T08:15:00+11:00 Invest in short-term staff or risk long-term brand damage http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1985 The tendency to invest as little time and money as possible in training and engaging temporary employees is understandable, but can cause lasting damage to an organisation's customer and employer brand, says Sork HC managing director Anthony Sork. HR Daily 2011-10-27T08:18:00+11:00 Dream Employer list highlights need for competitive pay http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1949 Economic conditions mean that prospective employees are more likely to value an attractive pay packet over a company's brand or culture when considering where they'd like to work, according to a new report. HR Daily 2011-09-21T08:25:00+10:00 Future workplaces will harness "wisdom of the crowd" http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1946 Employers will increasingly turn to crowdsourcing over outsourcing in the next decade, according to HR experts Jeanne C. Meister and Karie Willyerd, who predict social technologies will soon become a driving force in recruitment and corporate innovation. HR Daily 2011-09-20T08:19:00+10:00 Case cements right to act on out-of-workplace social media posts http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1932 An employee's failed unfair dismissal claim - lodged after he was sacked over a Facebook rant - reinforces that the concept of the "workplace" is not limited to its physical environment, says employment lawyer Lisa Berton. HR Daily 2011-09-06T08:22:00+10:00 Why you should use YouTube in recruiting http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1915 Recruitment videos on YouTube are "the gift that keeps on giving" when it comes to engaging potential employees and building your employer brand, says the US-based director of sourcing and social strategy at Bernard Hodes Group, Jim Stroud. HR Daily 2011-08-22T08:16:00+10:00 Don't promise what you can't deliver http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1912 All the effort that goes into setting up talent pools can be wasted if, when trying to engage potential candidates, a company promises things it can't deliver, says employer branding specialist Kara McLeod. HR Daily 2011-08-17T08:24:00+10:00 Are your employees deterring star candidates? http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1887 Employers should carefully vet the people who interact with candidates during the recruitment process, because the wrong personalities or attitudes toward the organisation can turn off potential hires, says recruitment executive James Nicholson. HR Daily 2011-07-25T08:26:00+10:00 People-first culture integral to "best employer" success http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1852 A New Zealand employer, whose management team consists entirely of employees who were internally promoted, says a long-standing practice of developing talent from within has been "integral" to its success. HR Daily 2011-06-23T08:26:00+10:00 EVPs should be uncovered, not created http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1812 Every organisation has an employer value proposition; the trick is to uncover it, says AGL talent acquisition manager Stephen McSweeney. HR Daily 2011-05-19T08:16:00+10:00 Employers must proactively manage social media risks http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1772 Recent court rulings involving employees' social media "indiscretions" provide some guidance, but not certainty, for employers and workers, says employment lawyer Lisa Berton. HR Daily 2011-04-05T08:25:00+10:00 Take the high road every time on social media http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1673 It's impossible to truly manage an employment brand online, but the people tasked with social media interaction must be willing to "take the high road every time" in order not to damage it, says talent communication specialist Jared Woods. HR Daily 2010-12-06T08:27:00+11:00 Honour the contract behind the contract http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1670 An employment contract is more than a legal document - it is a psychological contract that plays a fundamental role in shaping behaviour and performance, according to a new report from The Work Foundation. HR Daily 2010-12-02T08:17:00+11:00 Poor culture the biggest candidate turn-off http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1644 More than any other attribute, a poor workplace culture will brand an organisation as a "nightmare" employer, according to new research. HR Daily 2010-11-04T08:27:00+11:00 The key to a successful employer brand is... http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1633 The key to building an employer brand competitors will be envious of is authenticity, says branding expert Brett Minchington. HR Daily 2010-10-28T08:08:00+11:00 Large-scale people integration requires "pace over perfection" http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1552 Creating a new business culture following a merger and acquisition requires "pace over perfection" and a willingness to make some mistakes, says Bupa Australia's director of HR, Penny Lovett. HR Daily 2010-08-09T08:15:00+10:00 Protect and enhance your brand, constantly http://www.hrdaily.com.au/nl06_news_selected.php?act=2&selkey=1512 Public relations disasters don't just have to be about an employee issue in order to damage an employer's brand, says Buchan account director Belinda Thomson. HR Daily 2010-06-30T08:25:00+10:00